AI Meet Founder | IAMYOUR.AI

JANINA MASSEE

I am a business transformation leader with a talent for turning complexity into clarity and change into profitability. With over three decades of experience across government finance, logistics, transport, kiwifruit packaging, manufacturing, property development and small business, I’ve built a track record of helping businesses not only meet—but exceed—their financial and operational goals.

Having owned and operated businesses myself, I understand firsthand the challenges and rewards of entrepreneurship. From revitalizing underperforming operations to leading companies through major transitions, I bring a grounded, hands-on approach that drives real results.

As the founder of IAMYOUR.AI and FreeStyle Business Partner, I created the Tidal Wave Program—a step-by-step digital course designed to help business owners align their vision, improve operations, and achieve sustainable growth. This practical, results-driven program empowers entrepreneurs to build a business that supports their lifestyle—not the other way around.

Based in Hervey Bay, Queensland, I work with owners and teams to streamline systems, lift performance, and bring strategy to life. Whether you're scaling up or getting unstuck, I offer tools, guidance, and accountability to move forward with confidence.

When I’m not helping businesses grow, you will find me in Hervey Bay spending time with family, swimming, or cycling — enjoying life’s simple pleasures and recharging for the next challenge.

In business, as in life, you’re only as good as the people around you. I count myself lucky that my path happened across Janina Massee. Occasionally in life, you meet a remarkable person. Sometimes you are lucky enough to spend some time with them, but you really know that you are fortunate when a remarkable person takes a genuine interest in who you are and where you want to go. Janina is that remarkable person!

I was immediately inspired by her positivity, motivation and experience. She has a grace and enthusiasm for conducting and building an enterprise based on sound and ethical foundations.

Janina has an eye for detail, an ability to listen and fulfil the aspirations of people she meets and a heart to ensure absolute satisfaction.

Throughout my association with Janina I have found her to be a kind person with a rapacious appetite for dealing with issues of complexity – whatever their genesis. Invariably, when general discussion on complex challenges seems exhausted and all ideas spent, Janina will contribute fresh piercing reflections and thought provoking solutions. She is the person to have on hand for problem-solving issues or when seeking unprecedented solutions to seemingly impossible challenges.

I am particularly impressed with her enthusiasm and her energy – and her intelligence to seek the wisdom and advice of experienced professionals and then engage with them to ensure policy is conducted successfully.

Above all else, Janina passionately cares for the well-being and freedom of all people, she is a staunch defender of true democracy and her greatest wish is that we live in a safe, happy and productive environment free from corruption and agendas designed to encourage division.

I am proud to be associated with Janina and I warmly recommend her to everyone!

Ian Handricks
Owner & CEO
Generations
Auckland
0294 77 44 91

IAN HANDRICKS

FREESTYLE BUSINESS PARTNER

IAMYOU.AI partners with FreeStyle Business Partner to offer a comprehensive, three-phase approach designed to help businesses achieve sustainable success by aligning vision, operations, and continuous improvement through its “Tidal Wave Program”. This program ensures that every element of your business works cohesively, driving progress and accountability for both parties involved.

1. Strategic Business Planning

Quick Wins - that make a difference to small business bottom line.
Vision Alignment - Ensure your business goals resonate with your personal values and aspirations.
Market Positioning - Identify where your business fits within the industry and create a competitive edge.
Scalability Blueprint - Develop strategies that allow for growth without compromising quality or efficiency.

2. Operational Business Planning

Once the strategy is in place, we shift focus to refining your operations. This phase is about translating vision into action by optimizing every facet of your business.

Target Market & Key Points of Difference - Understand your ideal customers and highlight what sets you apart.
People, Productivity, and Culture - Build a strong team, foster a positive workplace culture, and ensure every team member is contributing effectively.
Products and Services - Innovate and refine your offerings to meet the evolving needs of your customers.
Systems and Processes - Streamline workflows and introduce tools or systems that boost efficiency and reduce redundancies.
Marketing and Advertising - Develop compelling campaigns that resonate with your target audience and drive results.

3. Ongoing Performance Management

The final phase recognizes that business is dynamic and ever-changing. Through ongoing support and performance tracking, we ensure your business remains agile, competitive, and growth-focused.

Performance Metrics - Establish KPIs and regular reviews to monitor progress and make data-driven decisions.
Adaptation and Evolution - Stay ahead of industry trends and adjust strategies to meet new challenges and opportunities.
Accountability and Support - As your business partner, we provide guidance, encouragement, and accountability to keep you on track.

As a Business Partner the Program keeps both US and YOU on track and held to account.

A True Partnership for Success

The FreeStyle “Tidal Wave” Program isn’t just a methodology—it’s a collaborative partnership. Both YOU and US are held accountable throughout the journey, ensuring mutual commitment to your business’s success. This structured yet flexible approach ensures that you not only achieve your goals but continuously excel in a competitive marketplace.